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A Letter to Supporters Regarding Boulevard Nurseries Billboards

October 29, 2012

Dear Supporters,

The billboards on the Boulevard Nurseries property next to East Main Road are not an appropriate way to welcome people to Middletown and distinguish that community for economic growth.

In 2008, the Aquidneck Land Trust ("ALT") asked the Town of Middletown to help it conserve 29.46 +/- acres of the Boulevard Nurseries property.  After many discussions, Middletown agreed to contribute $1.5 million from voter approved open space funds to the over $2 million project provided the billboards be allowed to remain on the land despite ALT's request to the contrary.  We agreed to proceed with this condition as Middletown's significant financial contribution was critical to the project and achieving the larger conservation goals.

Engineers' plans demonstrated that the Boulevard Nurseries property could have been developed into about 35 house lots which would have burdened the Town's tax base with additional requirements for expensive community services, added hundreds of extra vehicle trips a day to this already dangerous stretch of East Main Road, and destroyed the property's remaining scenic and other conservation values such as the land's prime farmland soils, recreational and wildlife habitat values.  When ALT acquired the perpetual Conservation Easement on the Boulevard Nurseries land in October 2008 this threat was extinguished, but the billboards remained.

When the current Town Council decided to remove the billboards they made a wise decision to perfect our joint conservation transaction while also making an economic investment in that strategic area and important gateway property into Middletown.  What would be a better and more complimentary gateway for the unique businesses in that area (like Boulevard Nurseries, Newport Vineyards, Chaves Gardens, Fatullis Bakery and Deli, the farmers' market, and Rhode Island Nurseries) sweeping scenic vistas or billboards?  Do the billboards compliment the new nearby segment of the Sakonnet Greenway Trail, Aquidneck Island's largest public nature trail?  Those billboards are like a dangerous precedent or cancerous growth, and seem more like something you would see on West Main Road.  You may recall the New York Times article a few years ago bemoaning sprawl in our country and pointing to its devastating impacts including the "anywhere USA effect."   That article used a picture of West Main Road in Middletown showing its congestion, utility poles, signs and lack of character to demonstrate the problems of sprawl.  Strategic efforts to preserve and improve the beauty and charm of Middletown will further distinguish the Town and help make it an even more attractive place to live, work and visit.  That represents more visionary and significant economic policy than a billboard lease.  As the real estate truism goes, "Location, Location, Location!"  Middletown, protect your location.

Sincerely,
Ted Clement
Executive Director, Aquidneck Land Trust
 

New New Englander

6:17 pm on Wednesday, October 31, 2012

You can't force aesthetics on someone who is comfortable with ugliness because they are looking down at their little pennies. Little dirty pennies are all they see.

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larry kelly

9:07 pm on Wednesday, October 31, 2012

So not only do we not collect any revenue from the billboards. We will not recieve and property tax from this land as well. Sounds like a win win situation for the already burdened tax payers of this town. But that is okay because Mr Weber and the rest of the council are always right. Just ask them. Some of them will even make up an answer to win their arguement. Right Mr Semonelli.

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East side

8:26 am on Thursday, November 1, 2012

If the ALT truly had their act together, they would use the billboard already established to communicate their plan. why not say on the billboard "take me down" then provide a website with info about the ALT and the billboard.

On a reality note - I get confused on the look/feel of this area when directly behind the billboard is a group of cottages that are not the most historical representation of Middletown and would be better off if not there.

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William

11:23 am on Thursday, November 1, 2012

Why not restore these "boards" in an Antique style and use them as "Good News" boards- Messages that welcome and wish all to be aware of issues, holiday, hopes, dreams of the town- No political please-- you could use simple messages, and or entire pictures of this area--(old b/w's or New) With so much bad news in our world this might be a wonderful touch-- by giving them a "classic look, landscape them and light them with up lights- they would be given a more wholesome look- Maybe an ad could read- "While we are known as Middletown we strive to grow and share not just the middle but the left, and right of center"-- A farming town that is GROWING with its people! -- There are ways to build upon this odd eye-sore--- You just have not thought about it-- It also could be used to encourage Conservation and Nature type events--- BUILDING up The ATL-- which in many way takes on a less then friendly approach- some might even call it a bit on the heavy side-! We are all OR SHOULD BE--for preservation and restoration of this wonderful isle, but lets show off our best side, kindess, gentleness AND Good Business and Growth can become what THE TOWN IN THE MIDDLE is Centered about!--

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2nd Beach

12:52 pm on Thursday, November 1, 2012

how long have the Billboards been there?

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2nd Beach

1:02 pm on Thursday, November 1, 2012

Mr. Clement,
Thank you for sharing your views and I applaud the overall efforts of the ALT but the current economic climate does not favor walking away from a reliable revenue stream. We can address the issue as to if the town is maximizing on the billboards $$$ potential in the near future but to turn off that spigot does not make sense to me.

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Ward 5 home owner

1:08 pm on Thursday, November 1, 2012

We find the billboards down in the fifth ward equally as lovely. How much does the City of Newport or private land owners gain from leasing these properties to LAMAR? Perhaps most of us taxpayers would rather pay a little more than have to look at the atrocious signage. How do they get by zoning?

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2nd Beach

1:17 pm on Thursday, November 1, 2012

What if we were to keep the signs, renegotiate the rates and designate the funds for our school sports and extracurricular programs? In addition, we could direct a percentage of the revenue to the ATL to support their ongoing efforts. That sounds like a reasonable compromise… and as Mr. Clement indicated in his letter above, the ATL has already demonstrated that compromise is prudent and necessary when attempting to achieve the larger conservation goals of the ATL.

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tivertontrue

1:52 pm on Thursday, November 1, 2012

keep the signs and charge a toll to see them, i didn't see one word about folks running for office in middletown about tolls, very dissapointed

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B.D.

3:22 pm on Thursday, November 1, 2012

I agree with East Side. Take down the billboards only for my next sight to be that dump we call sandpiper cottages??? Honestly I travel EMR all the time and those billboards are hardly noticeable. What will be noticeable is when our children can't play JV sports, Varsity sports, or sports at all because the "Town" can't come up with $42,000 to pay for them. Shame. But we know how this Town Council roles. Just blame missing sports on the Unions in town. Take down the billboards and what does EMR become? Still and eye soar. No sidewalks, no grooming of the landscape, sandpiper cottages, and street curbs falling apart. Honestly I think the billboards fit right in.

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Deb T

4:29 pm on Thursday, November 1, 2012

I am sure that most people don't even notice those billboards. To loose that money will hurt the town. I also would like to have more of our reps from Middletown show their support for no tolls on Sakonnet bridge.

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Pat S., Middletown

8:07 am on Friday, November 2, 2012

"Those billboards are like a dangerous precedent or cancerous growth, and seem more like something you would see on West Main Road."
Real nice, Mr. Clement.
So why should 1.5 million of our money go to your "sweeping scenery", ie: open field? Wouldn't that money be better spent on beautifying West Main Road? I say, put our money to the greatest use- far more people travel W. Main.

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Maureen E. McGann

1:33 pm on Friday, November 2, 2012

While we are on the subject of signage has anyone noticed how negative the signs are as one approaches Third Beach?
Example: No horses, no dogs, no alcohol, no skateboarding the the parking lot, no barn fires, no trespassing, no wading, dangerous wake area, handicapped parking only, no parking either side, heavy fines for littering and the final insult: No swimming per order of The Department of Health. Other than that you're welcome!

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2nd Beach

4:34 pm on Friday, November 2, 2012

to be honest... it would be allot of work to drag a barn down to the beach just to burn it...

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