Alex and Ani Launches Seven Swords Media
The growing Cranston-based lifestyle brand announced another expansion.
Alex and Ani CEO Giovanni Feroce yesterday announced the official launch of Seven Swords Media. In March of 2012, Alex and Ani, LLC. purchased a majority interest in MediaPeel, LLC., which formed the basis of Seven Swords Media. Since that announcement, Alex and Ani has purchased the remaining shares of MediaPeel, thus acquiring the agency as a wholly owned subsidiary. In the last few weeks of 2012, Seven Swords Media acquired Animal, a design studio and video agency, and Bella Consulting and Events in order to round out the capabilities originally envisioned as a full service media and advertising agency. “We initially entered into this arena because it made financial sense for us to utilize our own media company. Since those early …
