Billboards on East Main Road: Do Tough Times Call For Scenic Concessions?
Billboards on East Main Road currently bring in $42,500 of advertising revenue. Council has said they do not plan to renew the lease, which is set to expire at the end of November.
For three years Middletown has rented space to the advertising company Lamar, for the right to place billboards at the town's Boulevard Nurseries property on East Main Road. The town receives $42,500 annually for the agreement, which is set to expire at the end of November. The council voted not to renew the lease. Scenic America has formally commended the council for its decision. Scenic America is a nonprofit advocacy organization based out of Washington D.C. with a stated mission to preserve the scenic character of America's communities and countryside. The organization said the site piqued their interest while on a retreat in Newport last summer. “We were so fascinated by the story of the billboards located along East Main Road in …
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New New Englander
10:48 pm on Wednesday, October 31, 2012
I would like to see exactly where the past revenue from these billboards went. Have they really been helping Middletown residents who've been scraping pennies? My hunch is that they've been helping someone scrape pennies alright...into a little jar marked "Florida Condo". This is not an area of the country where aesthetics have ever really mattered ( I don't rely on Bellevue Avenue and the … more ›